AI Optimisation — get recommended by ChatGPT, Perplexity & Google AI
AI Optimisation is the work that makes your business visible to large language model assistants like ChatGPT, Claude, Perplexity, Google AI Overviews and Apple Intelligence. When buyers ask conversational questions like 'who's the best [service] in [city]?', it's what gets your business named, quoted, or linked in the AI's answer.
AI search is replacing the 10 blue links faster than most businesses realise. Perplexity passed 230 million monthly queries in late 2024. ChatGPT search is now free for every user. Google AI Overviews appear above traditional results for billions of queries every month.
When AI assistants answer conversational questions, they only cite businesses whose websites are structured to be cited. AI Optimisation is the technical and content work that makes your business one of those citations — and the businesses that act first are securing entity-confidence advantages competitors will struggle to undo.
The four layers of AI Optimisation — GEO, AEO and AI-ready websites
Schema markup
Organization, LocalBusiness, Service, FAQPage and Article schema across the site so AI assistants can confidently parse your business.
AI crawler config
robots.txt explicitly allows GPTBot, ClaudeBot, PerplexityBot, Applebot, Googlebot-Extended and CCBot.
llms.txt setup
Plain-text site summary at the root that LLMs index in seconds — your AI sitemap.
AEO copywriting
Direct-answer openings, conversational FAQs and entity-rich body copy on every page.
What's included in our answer engine optimisation service?
- Custom llms.txt and llms-full.txt summaries at root
- robots.txt configured for all major AI crawlers
- FAQPage schema on every key page
- Service, Organization and LocalBusiness schema markup
- Direct-answer paragraph rewrites for top-priority pages
- Conversational FAQ blocks (5–10 Q&As per page)
- Entity-graph mapping (services, locations, credentials)
- Monthly AI citation tracking across ChatGPT, Perplexity, Google AI
£450 one-off bolt-on for existing sites
Or included free in our Growth and Authority website packages.
Proof: this site is itself AI-optimised
You're reading the proof of concept. Quality Website's own site uses every technique we sell: /llms.txt, /llms-full.txt, AI-crawler-allowed robots.txt, FAQPage schema on every page, Service and Organization schema, direct-answer openings, conversational FAQ blocks.
Ask ChatGPT, Claude or Perplexity 'who builds AI-ready websites for small UK businesses?' over the coming weeks. We expect to be cited.