FAQs: website design pricing for small businesses in the UK
In the UK in 2025, a professional small-business website typically costs between £300 and £3,500 to build, plus £30–£150 per month for hosting, support and ongoing improvements. The wide range reflects three variables: number of pages (3 vs 15), level of custom design (template vs bespoke), and the AI-optimisation/SEO depth included. Quality Website's transparent pricing starts at £300 setup + £97/month for our Starter package.
What you get at each price point
Sub-£300 (DIY builders or 'mate of a mate'): a Wix/Squarespace template you assemble yourself or pay a freelancer £200 to set up. Pros: cheap. Cons: usually slow, generic, no SEO depth, no AI readiness, you maintain it.
£300–£1,000 (entry-level professional): a 3–5 page professional site with proper hosting, basic SEO, and ongoing support. This is where Quality Website's Starter package sits.
£1,000–£3,500 (mid-market professional): a 5–15 page site with bespoke design, comprehensive SEO, AI Optimisation layer, content writing and ongoing growth support. Our Growth and Authority packages.
£3,500+ (bespoke / e-commerce / multi-location): complex requirements — e-commerce checkout, custom integrations, multi-language, large content volumes.
Hidden costs to watch for
- Domain name (£10–£15/year) — usually separate from build cost.
- Premium plugins or themes (£50–£500 one-off) — common with WordPress builds.
- Stock photography or illustration (£50–£500) — varies hugely depending on licensing.
- Content rewriting — many cheap quotes assume you provide all copy. Writing it yourself takes ~1 hour per 500 words.
- Future changes — some agencies charge £75–£150 per change after launch. Our £97/month covers reasonable ongoing tweaks.